Generate leads?
How can a website generate leads? It can't. Only the proper presentation of the product or service can do that. You want to motivate the reader. Inspire them to want you to contact them immediately.
Lead generation is usually collected in a CRM (Customer
Relationship Manager). That is just another form of voice mail. (Thank you for your inquiry. Someone will be with you shortly. Your business is important to us....) Why not include a chat session so you can convert that impression to a live customer. Convert some anonymous person who is just browsing to an appointment with a live representative. That is lead generation.
I build relationships
A presence on the web goes far beyond a domain and a something to show when they get there. It does not matter if it is just a white page that says "call me", If it works. What is important? You are everywhere. Being tweeted, linked - In, setting up additional domains like referral websites that drive traffic to the main website or even a social network site to link customers in real time.
From a smart phone to a sale
Every time someone clicks on or tweets you, capture that information and convey it back on blogs and RSS feeds. People want to know "Who You Are. What You Do, and How You Do It". Show every one how you are trending. Click Here.
