Style me
Style represent everything from the website to the content to the audience you are trying to reach. It has to do with the type of Header and Banner you use, what Brand or colors represent you. Style is what is going to keep your readers focused.
Whether you are looking for a website like web developer and my Idle Xdude from xdude.com has or a gaming website like eagames.com. "Style" is a varied as individual personality.
I know when you think of style that is what comes to mind, but what really matters is what do your customers really see.
F-shaped pattern for reading web content
Eyetracking visualizations show that users often read Web pages in an F-shaped pattern: two horizontal stripes followed by a vertical stripe. 
F for fast. That's how users read your precious content. In a few seconds, their eyes move at amazing speeds across your website’s words in a pattern that's very different from what you learned in school.